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Rebranding for Milk and Rose
Rebranding
Milk and Rose is a sustainable jewelry brand whose branding uses natural imagery with warm colours. I toned the colours down and added a cooler and desaturated palette that still maintained the visuals Milk and Rose uses.
These sample graphics were made for MILKMAN rebranding project. Each graphic is based off of different imagery associated with nature. It was also important to me to choose imagery that correlated with the jewelry. This idea is inspired by the key pillars I find most striking in Milk and Rose’s brand, namely:
Comfort, Naturalism, Carefree
Software Used
Canva, Adobe Photoshop & Indesign
Milk and Rose Jewelry was developing a more gender inclusive brand named "Milk Man." Here are my concepts for web icons, tags, and new visual directions related to this project.
Below are some of the spreads I completed for this project. They are in no exact order, and combine finished pages with their first concepts.
In these spreads, my main goal became trying to cut down as much text as I could, and pulling together a consistant and readable style. This is evident in this last spread of mine, where the left page had too much text grouped together, and the art on the right page made the text hard to see.
The process throughout the semester was one of endless cutting down and revising to make the most polished concept possible.
The Ideation
When my Children's Book Illustration course began, our first task was to go into bookshops and study the types of children's book we wanted to create. I gravitated towards nonfiction, and took notes on how information was conveyed to a younger age group. We then had to create many pages of ideation and composition.
This is a page from the "history of meteorology" I had to cut. I'm a history nerd and would have loved to make this a part of the book, but then the book would just have been about the science of meteorology instead of the actual storms.
